Shih et al (1999)

Uses: stereotype, stereotype threat

Aim: To investigate the possibility of stereotypes having potential positive and negative effects on behavior.

Procedure:

• 46 Asian American undergraduates

• randomly allocated into 1 of 3 conditions

  • Asian identity condition

  • Gender identity condition

  • Control

• Given math test with 12 questions

• Before the test they were asked questions related to their condition, for example for Asian identity they asked about their heritage etc.

• 20 minutes to take the test, marked based on accuracy

Results:

• Asian identity: 54%

• Control: 49%

• Gender identity: 43%

Conclusion:

Under stereotype threat, individuals are more likely to conform to the stereotype.